PARTNER CONTENTBranded writing inthe Financial Times

I COLLABORATE WITH the commercial division of the Financial Times in Asia to create branded, client-voiced “partner content” published in the newspaper and/or on its website.

My role is to research and write engaging, impactful articles to a client brief, and to edit articles by other writers and to source photography and artwork as required. Whilst always striving to conform to the FT style guide and maintain the integrity of the brand, flexibility is often needed to achieve the tone of message and the reader response desired by the client.

Clients supported include Bank of Singapore, Bridgestone, DBS Private Banking, Citibank, Hennessy, Hong Kong Information Services Department, Industrial Bank of China, Kawasaki Heavy Industries, Kubota, LG Electronics, Mastercard, McKinsey & Company, Mercedes-Benz, Mitsui Group, Nippon Express, Omron, Ping An Insurance, State Street Global Advisors, Sun Life Financial, Tencent and Yidan Prize Foundation, among others. ◉

Opening image: Vinay Mittal/Gary Jones