I COLLABORATE WITH the commercial division of the Financial Times in Asia to create branded, client-voiced “partner content” published in the newspaper and/or on its website.

My role is to research and write engaging, impactful articles to a client brief, as well as to edit articles by other writers and to source photography and artwork as required. Whilst always striving to conform to the FT‘s in-house style guide and maintain the integrity of the brand, flexibility is often needed to achieve the tone of message and the reader response desired by the client.

Clients supported include Mercedes-Benz, DBS Private Banking, Bank of Singapore, Hennessy, McKinsey & Company, LG Electronics, Hong Kong Information Services Department, Tencent, Yidan Prize Foundation, Cindy Chao the Art Jewel, Ping An Insurance, State Street Global Advisors, Citibank, Kubota, Omron, Kawasaki Heavy Industries, Sun Life Financial, Mitsui Group, Nippon Express and Industrial Bank of China, among others.

Opening image: Vinay Mittal/Gary Jones

The Financial Times 'Partner Content Hub' can be seen here.